Update on GuideStar Exchange Seal and Personal Reviews


Greetings from GrantLessons, we continue with 57 followers. Let us get back to our discussion about the GuideStar Exchange Seal and GuideStar Personal Reviews. When I first started doing work for our chapter on grants and then working with National Assistance League Resource Development Committee, I did not realize the significance of GuideStar. I simply used it to look up information about a grantor’s Form 990. I did this because I wanted to get a good idea about what amount of money the funders were giving out to nonprofit organizations.

Two weeks ago, I promised more on the GuideStar Exchange Seal. There are 120 Assistance League chapters and 47 or 39.2% have obtained the GuideStar Exchange Seal. You may be wondering why this is so important.

Let us take a deeper look into GuideStar. GuideStar is a database that contains the IRS documents to thousands of funders. Additionally, many funders subscribe to GuideStar to assist them in their research about nonprofit organizations who are looking for resources to support their programs. In short, if a funder is looking at your chapter on GuideStar you want to have a completed profile, which will then gain you a GuideStar Exchange Seal.

Another element worth spending time on is the “Personal Review” component of GuideStar, which is hosted by GreatNonprofits. Again, out of the 120 Assistance League chapters, 16 or 13.3% have reviews that are available to funders. Again, if a funder is looking at your profile and wants to see what reviews you have before they give you some funds you want to have some for them to review.

After getting the GuideStar Exchange Seal and GreatNonprofits Badge, I wanted to immediately put it up on our website. Here is what we have found out so far that we will have to pay $50 to $100 to our chapter website host to have the needed code placed on our website so that the seal will show. We will not be able to get this done until sometime during the first quarter of 2013.

Catch me when you can and I will catch up with you soon. Sandie


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