Writing Goals and Objectives

Greetings from GrantLessons!

More preparation is going on. Besides working on our program fact sheets, we are also looking at our outcome measurements for the next year. This is a tough topic! Most Chapters are not equipped to do research on their work. Yet, as funders become more sophisticated, they want to see value for their dollars spent. Therefore, they ask the applicant to define their expected outcome. First, one must define the goal of the program. For instance, a goal for Operation School Bell® could be, “To clothe children”. The goal does not tell the funder very much. The objective spells out the detail. Objectives should contain the following elements:

• Who – audience
• What – action (verb)
• When – time
• How much – minimum acceptable level of performance
• How measured

Here is an objective for our Operation School Bell goal, “To provide 3,000 elementary students meeting eligibility criteria (as defined by the school system) $70 in apparel from a retail store during September through November by tallying the number of students participating in the shopping events.”

Now, let’s look back at the objective elements. The “who” are elementary students. The “action verb” is to provide which means to give, present or make available. We describe the “when” when we indicate from September through November. The “minimum acceptable level of performance” is 3,000 elementary students each receiving $70 and we demonstrate “how the objective is measured” by tallying the numbers of students participating in the shopping events.

Goals and objectives are set prior to the program starting and help guide the preparation for the program but also give the grant writer needed data for the next grant writing cycle. The grant writer also benefits from having access to historical data from the previous years.

Soon I am going to declare Spring cleaning is done whether it is or not 😉

Catch me when you can and I will catch up with you soon. Sandie

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